DOUBLECLICK FOR PUBLISHERS Training

 >>  DOUBLECLICK FOR PUBLISHERS Training

DOUBLECLICK FOR PUBLISHERS Training


 (4.9) | 450 Ratings


Introduction


DOUBLECLICK FOR PUBLISHERS Training Details
Track Regular Track Weekend Track Fast Track
Course Duration 30 Hrs 8 Weekends 5 Days
Hours 1hr/day 2 Hours a day 6 Hours a day
Training Mode Online Classroom Online Classroom Online Classroom
Delivery Instructor Led-Live Instructor Led-Live Instructor Led-Live


Course Curriculum

Doubleclick for Publishers Training Prerequisites

  • Digital Marketing Course

Doubleclick for Publishers Training Overview

  • Introduction to DFP Ad server as Ad management Platform
  • Comparison between DFP and other ad servers
  • How DFP Works…?
  • Reasons to choose DFP for your business and career

Introduction to Advertising Chain

  • Advertisers
  • Publishers
  • Ad Network
  • Ad exchange
  • Ad server & It’s importance
  • Product in this Advertising Chain

 Metrics

  • Metrics for Measuring Online Display Advertising

Inventory Overview

  • Ad Unit
  • Hierarchy of Ad Unit
  • Placement
  • Ad Tag
  • Generating Ad tag
  • Process of linking DFP network with Website

 Delivery

  • Hierarchy followed for Trafficking IO
  • Advertisers
  • Order
  • Lineitem
  • Creatives

Lineitem

  • Role of Line item in Ad delivery
  • Line item Settings
  • Flight dates
  • Inventory sizes
  • Labels
  • Delivery settings
  • Display Creatives
  • Creative Rotation
  • Bid & Budget
  • Frequency

Lineitem Settings

  • Types of Line Items based on Priority
  • Premium & Remnant Inventory
  • Percentage and Absolute Goal
  • Sponsorship
  • Standard
  • Network
  • Bulk
  • Price Priority
  • House

Targeting Criteria

  • Inventory targeting
  • Custom targeting
  • Geographical Targeting
  • Device targeting
  • Browsing

Reporting Module

  • Understanding different types of reports available
  • Ad server Reporting metrics

Forecasting

  • Check available inventory
  • Forecast Display
  • Export Forecast details

Troubleshooting

  • Google Publisher Tag
  • Google Console

Google Certification on DFP

Share training and course content with friends and students:

  • double click training in hyderabad

Exam & Certification

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Course Curriculum

Doubleclick for Publishers Training Prerequisites

  • Digital Marketing Course

Doubleclick for Publishers Training Overview

  • Introduction to DFP Ad server as Ad management Platform
  • Comparison between DFP and other ad servers
  • How DFP Works…?
  • Reasons to choose DFP for your business and career

Introduction to Advertising Chain

  • Advertisers
  • Publishers
  • Ad Network
  • Ad exchange
  • Ad server & It’s importance
  • Product in this Advertising Chain

 Metrics

  • Metrics for Measuring Online Display Advertising

Inventory Overview

  • Ad Unit
  • Hierarchy of Ad Unit
  • Placement
  • Ad Tag
  • Generating Ad tag
  • Process of linking DFP network with Website

 Delivery

  • Hierarchy followed for Trafficking IO
  • Advertisers
  • Order
  • Lineitem
  • Creatives

Lineitem

  • Role of Line item in Ad delivery
  • Line item Settings
  • Flight dates
  • Inventory sizes
  • Labels
  • Delivery settings
  • Display Creatives
  • Creative Rotation
  • Bid & Budget
  • Frequency

Lineitem Settings

  • Types of Line Items based on Priority
  • Premium & Remnant Inventory
  • Percentage and Absolute Goal
  • Sponsorship
  • Standard
  • Network
  • Bulk
  • Price Priority
  • House

Targeting Criteria

  • Inventory targeting
  • Custom targeting
  • Geographical Targeting
  • Device targeting
  • Browsing

Reporting Module

  • Understanding different types of reports available
  • Ad server Reporting metrics

Forecasting

  • Check available inventory
  • Forecast Display
  • Export Forecast details

Troubleshooting

  • Google Publisher Tag
  • Google Console

Google Certification on DFP

Share training and course content with friends and students:

  • double click training in hyderabad

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  +91 996-629-7972(IND)
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