Digital Marketing Online Training

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Digital Marketing Online Training


 (5) | 750 Ratings


Introduction


Digital Marketing Online Training Details
Track Regular Track Weekend Track Fast Track
Course Duration 35 Hrs 8 Weekends 5 Days
Hours 1hr/day 2 Hours a day 6 Hours a day
Training Mode Online Classroom Online Classroom Online Classroom
Delivery Instructor Led-Live Instructor Led-Live Instructor Led-Live


Course Curriculum

Course Introduction:

“Sacrostect Services” is a pioneer in the field of delivering advanced IT & corporate training in the advanced & trending software courses & technologies. In response to the overwhelming demand for the advanced Digital Marketing strategies across the corporate & business sectors, “Sacrostect Services” has started delivering complete industry based real-time Digital Marketing Training In Hyderabad. The main motive behind this initiative is to make the students get certified in Digital Marketing & to mould then into industry renowned skilled Digital Marketing professional experts. Also, apart from the classroom-based training delivery, we also deliver advanced Digital Marketing Online Training.

With the advent of the Internet and development of social media in the early 1990’s and later in 2010, the way people communicate has totally been revolutionized. Internet has created a new medium for people not just to communicate about their personal lives but also it has created a new medium where a business can promote its brand or the products and services thus encouraging businesses and companies to do their marketing online.

Availing a certification in Digital Marketing Course In Hyderabad from the “Sacrostect Services” will surely help the aspirants to become complete qualified professionals capable to handle all the complex challenges in this progressing profession. 

Who Can Learn Digital Marketing?

Since marketing is all about communicating the value of a product or a service, businesses had to go where people are looking for it. This is where Digital Marketing comes into the play.  Digital marketing in simple words is communicating the value of a product or a service using digital medium and tools like the Internet, Social media, Mobile SMS and MMS, email marketing etc.

This innovative marketing field will be the best fit for all the business developers & digital tech enthusiastic aspirants. The major set of targeted audience for this advanced classroom-based & as well Digital Marketing Online Training program are

  • Entrepreneurs
  • IT Professionals
  • Marketing Professionals
  • Business Promoters
  • Start-Ups Etc
  • Graduates
  • Anyone who's responsible for their organization's online marketing strategies
  • End Users

Benefits To You:

Unlike traditional marketing, campaigns in Digital marketing can be tracked and analyzed and the results are visible and quantifiable

If you have ever put a Billboard advertisement, we won't be able to estimate or know how many people have viewed the board and how many leads were converted into sales. By availing “Sacrostect Services” Digital Marketing Training In Hyderabad our expert professionals will help understand the concepts of tracking analytics of a website & techniques for driving targeted audience to a website for guaranteed conversions.

Our expert trainers will help you build complete inside-out knowledge of all the advanced concepts & strategic applications of Digital Marketing. 

SEO, SMM, Google Analytics Training

Digital Marketing Online Training Modules

What is Digital Marketing?

  • Introduction to Digital Marketing,
  • The 4-Cs of Digital Marketing,
  • Customer Persona,
  • Comparing digital and offline marketing,
  • Introduction to Google Analytics and Webmaster tools,
  • Introduction to sales funnels.

Website Planning And Creation

  • Knowledge of Internet
  • Difference Between Internet and Web
  • Understand Domain Name and Extensions
  • Types of Web Servers and Websites
  • What is a Web Server and Web Hosting?
  • Creating the Website by SEO Friendly Concepts

SEO Foundations

  • Introduction
  • Local SEO
  • SEO Measurement
  • Algorithm Updates and SEO Changes
  • Integrating SEO with Other Disciplines

SEO-Keyword Planning

  • Inbound Vs Outbound traffic,
  • Keyword Planning,
  • Domain Authority,
  • Page Authority,
  • Using Moz Toolbar Handout List of Keyword research tools Keyword research plan.

SEO-On Page

  • Understanding how Google search works,
  • On-Page SEO,
  • Optimizing Text,
  • Optimizing Images Using Meta Tags,
  • URL Structure, Redirects,
  • Handling duplicate content,
  • Site Speed,
  • Using Webmaster tool for On Page SEO.

SEO-Off Page

  • Off Page SEO,
  • Link Building Technique,
  • How to get Backlinks,
  • How to build content for Backlinks,
  • Using media and PR for Backlinks,
  • Internal Linking,
  • Using Webmaster for Off Page SEO,
  • Using SEO Powersuite to track keyword Ranking.

PPC Advertising with The Google Adwords

  • Google Adwords Overview
  • Understanding Google Adwords Algorithm
  • Creating Search Campaigns
  • Tracking Performance
  • Optimizing Search Campaigns
  • Creating Display Campaigns
  • Optimizing Display Campaigns, Remarketing

Algorithms and Google Updates

  • What is Algorithm?
  • Why Google updates Algorithms?
  • Google Panda, Google Penguin
  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Top Heavy Update
  • Google EMD Update
  • Google Pirate Update, Google Pigeon Update

SEO Audit

  • What is an Audit Reasons?
  • Benefits of performing SEO Audit
  • Search Engine Commands
  • Domain Information
  • Domain canonicalization
  • xml, txt, Custom 404 Page structure
  • Search Engine Friendly UR
  • Checking Broken Links

Social Media

  • Introduction to Social Media
  • Making the Message Stick and Spread
  • Social Media Channels
  • Engaging with Influencers
  • Listening and Reputation Management
  • Social Media Measurement
  • Integrating Social Media with Other Disciplines

Social Media Marketing-1

  • How to get referral traffic from other sites,
  • How to get Social Media referral traffic,
  • Driving referral traffic from Facebook,
  • Driving referral traffic from LinkedIn,
  • Driving referral traffic from YouTube,
  • Driving referral traffic from Twitter,
  • Other sources of Organic traffic.

Social Media Marketing-2

  • Running ads on Facebook,
  • LinkedIn,
  • YouTube and Twitter.
  • Using URL tagging and Google Analytics to track these paid campaigns.

Search Engine Marketing-Google Adwords

  • Introduction to Google search ads,
  • Sources for paid traffic,
  • Creating Ads in Google AdWords,
  • Display advertising,
  • Creating and Managing your Ad Campaign.

Content Marketing

  • Lesson 1 - Introduction to Content Marketing
  • Lesson 2 - Content Marketing Strategy
  • Lesson 3 – Overseeing a Content Marketing Program
  • Lesson 4 - Content Marketing Tactics
  • Lesson 5 - Social Media Platforms

Email Marketing

  • Introduction to Email Marketing,
  • Email Marketing Cycle,
  • Building Email List,
  • Creating a lead magnet,
  • Setting up a squeeze page,
  • Tackling spam,
  • Effective Content strategies,
  • Tips to improve conversion

Mobile Marketing

  • Introduction to Mobile Marketing
  • Products and Services
  • Incentives and Loyalty Programs
  • Location Opportunities
  • Mobile Advertising
  • Mobile Audiences
  • Rules and Regulations
  • Mobile Measurement
  • Mobile and other Disciplines

Online Advertising

  • What is Online Advertising
  • Types of Online Advertising
  • What are Payment Modules?
  • Companies that Provide Online Advertising Solution
  • Tracking and Advertising ROI of Online Adv
  • Creating Banner Ads using the Tools
  • Online Advertising Platforms

Ecommerce Marketing

  • What is E commerce?
  • Top E commerce Companies
  • How to do SEO of an E commerce Company
  • Formulating Right E commerce Strategies
  • Using Affiliate Marketing for E commerce Business

 Pay Per Click

  • Lesson 1 - Introduction to PPC
  • Lesson 2 - Account Hierarchy
  • Lesson 3 - The Buying Funnel
  • Lesson 4 - The PPC Auction
  • Lesson 5 - PPC Targeting Options
  • Lesson 6 - Keyword Research
  • Lesson 7 - Creating Compelling Ads
  • Lesson 8 - Measuring Goals and Bidding Options
  • Lesson 9 - PPC Audit
  •  Lesson 10 - Integrating PPC with other Disciplines

Affiliate Marketing

  • Introduction to Affiliate marketing,
  • How Affiliate Marketing Works,
  • Major Affiliate Marketing channels,
  • How to set up and run Affiliate Marketing,
  • Making money from Affiliate Marketing as a blogger.
  • Conversion Optimization
  • Introducing Conversion Optimization
  • Laying the Foundations of Conversion
  • Getting to Know Your Customers
  • Creating the Message
  • Anatomy of a Landing Page
  • Why Design Matters
  • Testing for Conversions

Understanding Google Analytics

  • Introduction to Google Analytics,
  • Introduction to sales funnel,
  • Using Google Analytics to understand visitor behavior,
  • Heat Maps,
  • Introduction to Landing Pages,
  • Using Unbounce to create an effective landing page.

Mastering Google Analytics-1

  • Conversions & Goals,
  • Ecommerce Analytics,
  • Multi Channel Funnels,
  • Adwords Analytics,
  • Tracking website performance using Google Analytics,
  • Tracking form submissions and clicks using events,
  • Optimizing the overall campaign performance.

Mastering Google Analytics-2

  • Introduction to Enhanced Ecommerce in Google Analytics,
  • Learning from your competitors,
  • Using Tools for competitive analysis.

Viral Marketing

  • Introduction to Viral Marketing
  • Implementation of Viral Marketing
  • How can a brand tap into it for growth?

Lead Generation For Business

  • Understand Lead Generation for Business
  • Understand Thank You Page
  • Creating a Landing Page
  • Converting Leads into Sales,
  • Steps in Lead Nurturing

Position Monitoring

  • Monitoring website Ranking With Different Keywords
  • Renewal Of Expiry Trade Leads And Posting New Trade Leads
  • Constant Research Of Updated Technology For Better Positioning
  • Research On Current Popular Directories And Site Submission
  • Changing Methodology With Change In Search Engine Algorithm

Monthly Reports

Projects Work

Project 1– Off Page Optimization – Link Building

Problem Statement – It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links and so on.

Project 2– Viral Marketing

Problem Statement – It includes viral algorithms, various principles, deploying viral marketing techniques and so on.

Project 3 – Google Analytics Project

Problem Statement – Learn about the ways to read and navigate the various Reports available in Google Analytics.

Why “Sacrostecct Services”?

“Sacrostecct Services” offer the Best Digital Marketing Training In Hyderabad. Our faculty are the best in the industry with over 7 years of experience and our practical labs are very well equipped with all the needed infrastructure. We deliver the best learning experience to our students through our advanced training amendments. 

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Course Curriculum

Course Introduction:

“Sacrostect Services” is a pioneer in the field of delivering advanced IT & corporate training in the advanced & trending software courses & technologies. In response to the overwhelming demand for the advanced Digital Marketing strategies across the corporate & business sectors, “Sacrostect Services” has started delivering complete industry based real-time Digital Marketing Training In Hyderabad. The main motive behind this initiative is to make the students get certified in Digital Marketing & to mould then into industry renowned skilled Digital Marketing professional experts. Also, apart from the classroom-based training delivery, we also deliver advanced Digital Marketing Online Training.

With the advent of the Internet and development of social media in the early 1990’s and later in 2010, the way people communicate has totally been revolutionized. Internet has created a new medium for people not just to communicate about their personal lives but also it has created a new medium where a business can promote its brand or the products and services thus encouraging businesses and companies to do their marketing online.

Availing a certification in Digital Marketing Course In Hyderabad from the “Sacrostect Services” will surely help the aspirants to become complete qualified professionals capable to handle all the complex challenges in this progressing profession. 

Who Can Learn Digital Marketing?

Since marketing is all about communicating the value of a product or a service, businesses had to go where people are looking for it. This is where Digital Marketing comes into the play.  Digital marketing in simple words is communicating the value of a product or a service using digital medium and tools like the Internet, Social media, Mobile SMS and MMS, email marketing etc.

This innovative marketing field will be the best fit for all the business developers & digital tech enthusiastic aspirants. The major set of targeted audience for this advanced classroom-based & as well Digital Marketing Online Training program are

  • Entrepreneurs
  • IT Professionals
  • Marketing Professionals
  • Business Promoters
  • Start-Ups Etc
  • Graduates
  • Anyone who's responsible for their organization's online marketing strategies
  • End Users

Benefits To You:

Unlike traditional marketing, campaigns in Digital marketing can be tracked and analyzed and the results are visible and quantifiable

If you have ever put a Billboard advertisement, we won't be able to estimate or know how many people have viewed the board and how many leads were converted into sales. By availing “Sacrostect Services” Digital Marketing Training In Hyderabad our expert professionals will help understand the concepts of tracking analytics of a website & techniques for driving targeted audience to a website for guaranteed conversions.

Our expert trainers will help you build complete inside-out knowledge of all the advanced concepts & strategic applications of Digital Marketing. 

SEO, SMM, Google Analytics Training

Digital Marketing Online Training Modules

What is Digital Marketing?

  • Introduction to Digital Marketing,
  • The 4-Cs of Digital Marketing,
  • Customer Persona,
  • Comparing digital and offline marketing,
  • Introduction to Google Analytics and Webmaster tools,
  • Introduction to sales funnels.

Website Planning And Creation

  • Knowledge of Internet
  • Difference Between Internet and Web
  • Understand Domain Name and Extensions
  • Types of Web Servers and Websites
  • What is a Web Server and Web Hosting?
  • Creating the Website by SEO Friendly Concepts

SEO Foundations

  • Introduction
  • Local SEO
  • SEO Measurement
  • Algorithm Updates and SEO Changes
  • Integrating SEO with Other Disciplines

SEO-Keyword Planning

  • Inbound Vs Outbound traffic,
  • Keyword Planning,
  • Domain Authority,
  • Page Authority,
  • Using Moz Toolbar Handout List of Keyword research tools Keyword research plan.

SEO-On Page

  • Understanding how Google search works,
  • On-Page SEO,
  • Optimizing Text,
  • Optimizing Images Using Meta Tags,
  • URL Structure, Redirects,
  • Handling duplicate content,
  • Site Speed,
  • Using Webmaster tool for On Page SEO.

SEO-Off Page

  • Off Page SEO,
  • Link Building Technique,
  • How to get Backlinks,
  • How to build content for Backlinks,
  • Using media and PR for Backlinks,
  • Internal Linking,
  • Using Webmaster for Off Page SEO,
  • Using SEO Powersuite to track keyword Ranking.

PPC Advertising with The Google Adwords

  • Google Adwords Overview
  • Understanding Google Adwords Algorithm
  • Creating Search Campaigns
  • Tracking Performance
  • Optimizing Search Campaigns
  • Creating Display Campaigns
  • Optimizing Display Campaigns, Remarketing

Algorithms and Google Updates

  • What is Algorithm?
  • Why Google updates Algorithms?
  • Google Panda, Google Penguin
  • Google Hummingbird
  • Google Mobile Friendly Update
  • Google Top Heavy Update
  • Google EMD Update
  • Google Pirate Update, Google Pigeon Update

SEO Audit

  • What is an Audit Reasons?
  • Benefits of performing SEO Audit
  • Search Engine Commands
  • Domain Information
  • Domain canonicalization
  • xml, txt, Custom 404 Page structure
  • Search Engine Friendly UR
  • Checking Broken Links

Social Media

  • Introduction to Social Media
  • Making the Message Stick and Spread
  • Social Media Channels
  • Engaging with Influencers
  • Listening and Reputation Management
  • Social Media Measurement
  • Integrating Social Media with Other Disciplines

Social Media Marketing-1

  • How to get referral traffic from other sites,
  • How to get Social Media referral traffic,
  • Driving referral traffic from Facebook,
  • Driving referral traffic from LinkedIn,
  • Driving referral traffic from YouTube,
  • Driving referral traffic from Twitter,
  • Other sources of Organic traffic.

Social Media Marketing-2

  • Running ads on Facebook,
  • LinkedIn,
  • YouTube and Twitter.
  • Using URL tagging and Google Analytics to track these paid campaigns.

Search Engine Marketing-Google Adwords

  • Introduction to Google search ads,
  • Sources for paid traffic,
  • Creating Ads in Google AdWords,
  • Display advertising,
  • Creating and Managing your Ad Campaign.

Content Marketing

  • Lesson 1 - Introduction to Content Marketing
  • Lesson 2 - Content Marketing Strategy
  • Lesson 3 – Overseeing a Content Marketing Program
  • Lesson 4 - Content Marketing Tactics
  • Lesson 5 - Social Media Platforms

Email Marketing

  • Introduction to Email Marketing,
  • Email Marketing Cycle,
  • Building Email List,
  • Creating a lead magnet,
  • Setting up a squeeze page,
  • Tackling spam,
  • Effective Content strategies,
  • Tips to improve conversion

Mobile Marketing

  • Introduction to Mobile Marketing
  • Products and Services
  • Incentives and Loyalty Programs
  • Location Opportunities
  • Mobile Advertising
  • Mobile Audiences
  • Rules and Regulations
  • Mobile Measurement
  • Mobile and other Disciplines

Online Advertising

  • What is Online Advertising
  • Types of Online Advertising
  • What are Payment Modules?
  • Companies that Provide Online Advertising Solution
  • Tracking and Advertising ROI of Online Adv
  • Creating Banner Ads using the Tools
  • Online Advertising Platforms

Ecommerce Marketing

  • What is E commerce?
  • Top E commerce Companies
  • How to do SEO of an E commerce Company
  • Formulating Right E commerce Strategies
  • Using Affiliate Marketing for E commerce Business

 Pay Per Click

  • Lesson 1 - Introduction to PPC
  • Lesson 2 - Account Hierarchy
  • Lesson 3 - The Buying Funnel
  • Lesson 4 - The PPC Auction
  • Lesson 5 - PPC Targeting Options
  • Lesson 6 - Keyword Research
  • Lesson 7 - Creating Compelling Ads
  • Lesson 8 - Measuring Goals and Bidding Options
  • Lesson 9 - PPC Audit
  •  Lesson 10 - Integrating PPC with other Disciplines

Affiliate Marketing

  • Introduction to Affiliate marketing,
  • How Affiliate Marketing Works,
  • Major Affiliate Marketing channels,
  • How to set up and run Affiliate Marketing,
  • Making money from Affiliate Marketing as a blogger.
  • Conversion Optimization
  • Introducing Conversion Optimization
  • Laying the Foundations of Conversion
  • Getting to Know Your Customers
  • Creating the Message
  • Anatomy of a Landing Page
  • Why Design Matters
  • Testing for Conversions

Understanding Google Analytics

  • Introduction to Google Analytics,
  • Introduction to sales funnel,
  • Using Google Analytics to understand visitor behavior,
  • Heat Maps,
  • Introduction to Landing Pages,
  • Using Unbounce to create an effective landing page.

Mastering Google Analytics-1

  • Conversions & Goals,
  • Ecommerce Analytics,
  • Multi Channel Funnels,
  • Adwords Analytics,
  • Tracking website performance using Google Analytics,
  • Tracking form submissions and clicks using events,
  • Optimizing the overall campaign performance.

Mastering Google Analytics-2

  • Introduction to Enhanced Ecommerce in Google Analytics,
  • Learning from your competitors,
  • Using Tools for competitive analysis.

Viral Marketing

  • Introduction to Viral Marketing
  • Implementation of Viral Marketing
  • How can a brand tap into it for growth?

Lead Generation For Business

  • Understand Lead Generation for Business
  • Understand Thank You Page
  • Creating a Landing Page
  • Converting Leads into Sales,
  • Steps in Lead Nurturing

Position Monitoring

  • Monitoring website Ranking With Different Keywords
  • Renewal Of Expiry Trade Leads And Posting New Trade Leads
  • Constant Research Of Updated Technology For Better Positioning
  • Research On Current Popular Directories And Site Submission
  • Changing Methodology With Change In Search Engine Algorithm

Monthly Reports

Projects Work

Project 1– Off Page Optimization – Link Building

Problem Statement – It includes benefits of link building, directory submission, social bookmarking, guest blogging, social media links and so on.

Project 2– Viral Marketing

Problem Statement – It includes viral algorithms, various principles, deploying viral marketing techniques and so on.

Project 3 – Google Analytics Project

Problem Statement – Learn about the ways to read and navigate the various Reports available in Google Analytics.

Why “Sacrostecct Services”?

“Sacrostecct Services” offer the Best Digital Marketing Training In Hyderabad. Our faculty are the best in the industry with over 7 years of experience and our practical labs are very well equipped with all the needed infrastructure. We deliver the best learning experience to our students through our advanced training amendments. 

    Click here for Help and Support: info@sacrostectservices.com     For Inquiry Call Us:   +91 996-629-7972(IND)

  +91 996-629-7972(IND)
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