Sales and Marketing Skills Training

 >>  Sales and Marketing Skills Training

Sales and Marketing Skills Training


 (4.9) | 350 Ratings


Introduction


Sales and Marketing Skills Training Details
Track Regular Track Weekend Track Fast Track
Course Duration 30 Hrs 8 Weekends 5 Days
Hours 1hr/day 2 Hours a day 6 Hours a day
Training Mode Online Classroom Online Classroom Online Classroom
Delivery Instructor Led-Live Instructor Led-Live Instructor Led-Live


Course Curriculum

Sales and Marketing Skills Training Details

  • Introduction to Marketing
  • What is marketing?
  • Why study Marketing?
  • Marketing’s impact on our daily lives

Basic Marketing Concepts

  • The Marketing Concept – Satisfying Your Customers’ Needs/Wants
  • Market Segmentation
  • Target Marketing
  • The 4 Ps of Marketing (Product, Price, Place, Promotion)
  • Segmentation in the car industry – online activity.

Marketing Research and Planning

  • Seven parts of a marketing plan.
  • SWOT
  • Research is essential for all 4 Ps
  • Conducting marketing research
  • Analyzing marketing research – do you always act on results?

Product Development (4 Ps of Marketing)

  • Product design
  • Product positioning
  • Product life cycle
  • Branding, packaging, labeling
  • Extended product features – warranties

Retail Marketing

  • What is visual merchandising
  • Store fronts, store layouts, store interiors, and interior displays
  • Manipulating artistic elements in displays

Math for Retail Sales

  • Cash register operations
  • Types of sales transactions
  • Reducing credit card fraud

Selling

  • What is selling?
  • Knowing your product and your customer
  • Steps of a Sale
  • Approaching your customer
  • Getting to know your customer
  • Handling customer questions and objections
  • Closing the sale and following up

Promotion

  • Advertising
  • Publicity
  • Media types
  • Emerging media/Internet advertising – slicing and dicing customer base

Placement and Price

  • Price planning, strategies, and math
  • Channels of distribution
  • Physical distribution
  • Effects of e-commerce on distribution
  • Purchasing
  • Stock handling and inventory control – JIT, Amazon.com, same day delivery
  • Purchasing & distribution math.

 

Exam & Certification

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Course Curriculum

Sales and Marketing Skills Training Details

  • Introduction to Marketing
  • What is marketing?
  • Why study Marketing?
  • Marketing’s impact on our daily lives

Basic Marketing Concepts

  • The Marketing Concept – Satisfying Your Customers’ Needs/Wants
  • Market Segmentation
  • Target Marketing
  • The 4 Ps of Marketing (Product, Price, Place, Promotion)
  • Segmentation in the car industry – online activity.

Marketing Research and Planning

  • Seven parts of a marketing plan.
  • SWOT
  • Research is essential for all 4 Ps
  • Conducting marketing research
  • Analyzing marketing research – do you always act on results?

Product Development (4 Ps of Marketing)

  • Product design
  • Product positioning
  • Product life cycle
  • Branding, packaging, labeling
  • Extended product features – warranties

Retail Marketing

  • What is visual merchandising
  • Store fronts, store layouts, store interiors, and interior displays
  • Manipulating artistic elements in displays

Math for Retail Sales

  • Cash register operations
  • Types of sales transactions
  • Reducing credit card fraud

Selling

  • What is selling?
  • Knowing your product and your customer
  • Steps of a Sale
  • Approaching your customer
  • Getting to know your customer
  • Handling customer questions and objections
  • Closing the sale and following up

Promotion

  • Advertising
  • Publicity
  • Media types
  • Emerging media/Internet advertising – slicing and dicing customer base

Placement and Price

  • Price planning, strategies, and math
  • Channels of distribution
  • Physical distribution
  • Effects of e-commerce on distribution
  • Purchasing
  • Stock handling and inventory control – JIT, Amazon.com, same day delivery
  • Purchasing & distribution math.

 

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